A climate-first apparel brand.

For every item sold…

We want to plant 10 million trees

We need your help to make it happen.

By purchasing SOMWR products you help us reach this goal, absorbing over 5 million tonnes CO2.


Check out our new collection in collaboration with Fridays for Future!


What is Fridays for Future?

Fridays for Future (FFF) is a youth-led movement which started in 2018 when 15-year-old Greta Thunberg and other young climate activists protested outside Swedish parliament every school day for three weeks due to the lack of action on the climate crisis. Now, FFF helps young people from over 200 countries take action and put pressure on policymakers to make meaningful changes.

In addition to planting one mangrove and collecting 1.4kg plastic, for every item purchased in this collection €2 is donated to FFF to help support their awesome work.

SOMWR is a forward thinking, climate-first apparel brand.

All of our products are designed to have the least ecological impact possible.

Even so, we recognise ourselves as polluters, and so for our unavoidable emissions we make sure that we offset them 10x over.

That’s why we plant one mangrove and pick up 1.4kg of beach plastic for every item sold. Yes, every single one.

We’re way past net zero, we are 10x climate positive.

Did you know?

The average person creates 1.4kg ocean plastic waste each year.

For every product purchased, we pick up at least that much, stopping it from reaching the ocean.


We are SOMWR 🩵

#somwrmovement #ecofashion #sustainablefashion

Every little thing is a step towards change 🩵

#somwr #ecofashion #beachcleanup #sustainablefashion

Last call: Future Fighters to save our planet! #jointhemovement

Our #futurefighter Pontus kicking it with @mischazverevofficial 🫶 featuring the SOMWR cap that plants a mangrove and collects plastic 🩵

#somwr #ecofashion #sustainablefashion

Help us help make a change 🫶🌱 join the movement and become a future fighter 🩵

#somwr #ecofashion #sustainablefashion

“So comfortable and easy-to-style. Love that every garment has an environmental act.” – Christian 🫶 we love hearing from our customers! Make sure to share your thoughts with us!

#somwr #sustainablefashion #ecofashion

What do you read on the pocket? 🧐 that’s right! You just planted a mangrove if you adopted that SOMWR t-shirt; as a matter of fact, not only that t-shirt. All of the SOMWR products plant a mangrove and collect 1.4 kg of plastic from the beaches! 🌱

#somwr #ecofashion #sustainablefashion

Today every company has the option to buy recycled plastics, everyone has the option to buy organic cotton. Everyone has the option to avoid toxic substances created through printing. So it is no secret. It is no miracle. The best option has to be chosen, and that is the absolute minimum.

SOMWR is certified by a wide range worldwide established and trustful partners for different reasons:

We are always using the fabric, the accessories the packaging and the print with the lowest ecological footprint that we are aware of. We search for partners who provide articles for our requests.

#somwr #ecofashion #sustainablefashion

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