For every sold item:
We pick up 1.4 Kg beach/ocean plastic
We plant 1 VCS certified mangrove tree
SOMWR is full of people focused on environmental action based on its roots in watersports and eco Tiki connection.
We turn the impact of purchasing new products upside down by drawing down 10 X more CO2 than the full production of the item. Despite only using organically grown materials, we pick up 1.4 kg of beach / ocean plastic per item sold, the average amount of plastic that reaches the ocean annually per person.
Our impact in numbers
What SOWMR has achieved with our partners:
2 000 000
mangrove trees planted.
762,727
kg Ocean plastic collected.
672 million
kg CO2e sequestered over 25 years.*
Stats updated 01.11.23
*This number is an estimate based on average mangrove carbon sequestration rates for our forests in Myanmar.
What makes SOMWR different?
What do you mean 10x climate positive?
Some CO2 emission are still an unavoidable part of harvesting, transport and production of our garments.
We calculate these emissions and plant 1 VCS certified mangrove for every item made to sequester/ draw down that amount of carbon 10 times over during a 25 year period.
The carbon is stored in the oxygen free mud along our coastal climate parks, where bio diversity is regenerated and nurtured,
Sustainable development projects and livelihood programs are financed with income from the park’s own carbon credit sales.
Read more about our Blue Carbon projects with our partner here.
WHY DO WE USE ORGANIC FABRIC MATERIALS?
Since the introduction of pesticides and non organic fertilizers soil health, water quality and biodiversity has suffered immensely. Growing fibers organically avoids all these negative issues .
Organic cotton for example uses 91% less water, sees 46% fewer greenhouse gas emissions since the soil isn't loaded with pesticides and can actually absorb CO2 from the atmosphere. 98% reduction of water pollution since synthetic chemicals aren't used.
HOW CAN YOU HELP FIGHT BEACH/ OCEAN PLASTIC ?
We do not offer plastic, polyester of fossil fuel based products
But we want to help overcome ocean plastic pollution, so we pick up 1.4 kg of beach/ ocean plastic for every item sold. This is the global average of plastic that ends up in the ocean per person per year.
Overall we have picked up 600,000+ kg together with our sister company Starboard who pioneered the first Plastic Offset Program and was awarded the iconic World Sailing sustainability award for leading the way in environmental stewardship. Read more here about POP and our educational programs here .
Certifications
CERTIFIED B Corporation
SOMWR is a Certified B Corporation. This means we are part of a global community of businesses committed to meeting high standards of social and environmental impact in their work. B Corps are a new kind of business that balance purpose and profit.
Our certification is a process of continuous improvement, drawing from industry leaders to help us use business as a force for good.
GLobal Organic Textiles Standard
Each garment that is made of at least 70% organic fibre is certified by GOTS. The Global Organic Textile Standard ensures that SOMWR’s products are strictly meeting certain environmental and topological criteria when it comes to the chemical inputs such as dyestuffs and auxiliaries used.
During the procedure of making SOMWR’s garments, GOTS also ensures there is mandatory waste water processing. The review and revision process of GOTS allows us to develop our procedures whilst meeting the strict requirements.
verra organization
Verra sets the world’s leading standards for climate action and sustainable development.
Everything we do is in service of increasingly ambitious climate and sustainable development goals – and an accelerated transition to a sustainable future.