Inside SOMWR: How we preach what we practice

SOMWR’s first approach is apparel focused. As the Starboard group we need to reach beyond sports equipment and into everyone’s daily life with SOMWR. Our philosophy of doing that is being the best brand for the planet. When people get on
board with SOMWR, we plant mangroves absorbing C02 from the atmosphere and protecting coastal areas from strong waves and weathering. We make more beaches plastic-free, educate not only children but adults too.

Each SOMWR product creates action for the planet. Each will have mangroves planted to retract carbon dioxide from the atmosphere, and each will have plastic waste from the ocean and beaches removed. There are a few levels of active environmentalism through our item. The system is quite simple. We have two product lines, ocean hero and climate hero. For each ocean hero product, we plant 1 Mangrove + we collect 1.1 kg of ocean trash. For each climate hero product we plant 10 Mangroves + we collect 1.1 kg of ocean trash.

Mangrove trees have been planted to absorb the estimated emissions from 1994, the very beginning of the life of Starboard in the Thor Heyerdahl Climate Park in Myanmar. We have since planted more than 500,000 mangrove trees for the company. In addition to our actions in the Climate Park, all plastic has been removed from our production chain in Chonburi, Thailand by our very own team, we can safely claim that all SOMWR products are 10 x Climate Positive right from the start.

The team has achieved the goal of collecting 75 tons of plastic waste from waters and beaches in the last year. This transparent online chart will be displayed at any POS where SOMWR is sold. Our goal is however to help stop the tap on plastic pollution by promoting better packaging and asking for stricter regulations.

  • Starboard helped initiate an Environmental committee in the Joint Foreign Chamber of Commerce Thailand and explores introducing a tax reduction for companies that meet CO2 emission targets.
  • We signed an MOU with the largest CO2 emitter in South East Asia to work on environmental issues and partnered with the United Nations Innovation Technology Lab for ethical fashion.
  • We invested to help create a one-year environmental curriculum program for schools around the world. The program is focused on letting kids explore their super powers to solve today‘s environmental issues as a team. We are empowering kids to become “Ambassadors for the Planet”, finding solutions to challenges that the older generation is unable to solve.

SOMWR believes that each choice we make leaves an imprint on the planet. The actions we take should make us proud of the traces that we leave.

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