How do we develop our garments?

The mindset of society is changing.

Customers are the decision-makers when it comes to what really sells and brands are realising the value and behaviour changes of their customers. Their needs must be addressed and the ingraining of environmental responsibility must be present within all brands.

Right now, our excitement is bubbling up. This is our chance to share products that are doing better for the planet, better than any predecessors in the industry. SOMWR’s partnership is focused across two industries, sports and fashion. The world will be re-ignited with our unique approach to redress the purchasing and environmental power of each individual.

For decades, ourselves and our customers push to have the optimum amount of fun and convenience right at the very top of our wish lists. We also want to look good and make use of the latest, new and improved features like breathability and waterproofness. We all refresh our wardrobes too regularly. Today, we endlessly long for more, newer, better products without ever being truly content.

Issues such as melting ice caps, flooding, heatwaves, forest fires, or the collapsing of factories in low-wage countries cause us to pause and think… How much longer do we want to or can we burden the world with excessive wastage? Will we continue to do so even if it minimizes our own comfort? We are the industry. Trends are being set by us.

What about plastics?

Plastic is a chemical product made from raw and un-renewable resources. Oil is destructively drawn out from the ground and sea beds, which are also the home to uncountable amounts of species. This fossil fuel requires an immense amount of energy and eventually ends up in incineration plants because they’re unable to go back to nature due to its chemical compounds.

It has to be noted that whilst there is some scientific proof that the impregnation production process of plastic causes cancer, the wider effects on the human body and nature aren’t yet fully understood. We must take care of our bodies as well as the planet.

The way we consume has an effect for AND on all of us!

Whilst taking care of ourselves we must keep in mind that Man Made fiber production mainly takes place in low-wage countries. Higher margins created this way and rarely benefit the product but rather raise profits to satisfy shareholders. The lack of control and transparency is often caused by low enforcement of ethical standards for the people and the environment. Across continents, there are no valid, accepted or regulated ways to control or implement a solid minimum working wage or work safety. It simply does not exist.

The result of this dilemma has created a jungle maze! There are so many possibilities and loopholes to squeeze through, all to pinch numbers to produce a low-cost price to the consumer. Only a small few factories find the balance of being good to the people, planet and their bottom line. Know-how is rarely shared due to the fear of losing an advantage towards competitors.

The way we consume has an effect for AND on all of us!

How is SOMWR challenging the above, making industry movements?

  1. Produce products that have the least possible ecological impact

  2. Follow new paths when it comes to production

  3. Bring people with the highest expertise together

By doing so, we have pulled together the combination of know-how enabling the creation of a product that minimizes problems if the various partners know what to do from the start.

Today every company has the option to buy recycled plastics, everyone has the option to buy organic cotton. Everyone has the option to avoid toxic substances created through printing. So it is no secret. It is no miracle. The best option has to be chosen, and that is the absolute minimum.

SOMWR is certified by a wide range worldwide established and trustful partners for different reasons:

We are always using the fabric, the accessories the packaging and the print with the lowest ecological footprint that we are aware of. We search for partners who provide articles for our requests.

So, let´s introduce a bunch of our partners…

Worldview International Foundation (WIF) and the Heyerdahl Climate Park

The mangrove tree is the Game Changer that can help to battle climate change.

At Thor Heyerdahl Climate Parks we have observed the unique qualities of the mangrove, and already planted millions of them. We aim to plant a billion in the coming years, mitigating over 500 million tons of CO2. While scientists all over the world look for ways to capture CO2 from the atmosphere, we are already delivering.

Before the Thor Heyerdahl Climate Park plantations went ahead, the 1800 acre mangrove forest was completely depleted due to charcoal burning and prawn farming. Then the Pathein University and International Foundation teamed up to help restore the forest, along with returning the biodiversity of all living beings.


The United Nations Technology Innovation Labs (UNTIL) are designed to move humanity forward, faster by focusing on the use of innovative technology to solve some of humanity’s most pressing needs.

Starboard is a partner in ethical fashion, tourism and have worked together in the Reboot the Ocean projects. Starboard and Protect Blue have also managed to gain the support from UNTIL to work on the “Ambassadors For The Planet” education program and as like SOMWR, UNTIL has the function to be a platform for collective problem-solving.

UNTIL’s collaboration efforts lie between UN resources, the private sector academia and civil society.


Certified B Corporations are a new kind of businesses that balance purpose and profit.

They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good. The B-Corp Certification measures Starboard groups entire social and environmental performance.

Proving the business is meeting the highest standards on verified performance in terms of supply chain and input materials, all the way to the charitable giving the company and employee benefits. We produce where we find the best possible partner. Regardless of location, season or other commercial aspects.


Each of SOMWR’s garments and accessories which are at least 70% organic fibers is certified by GOTS. The Global Organic Textile Standard ensures that SOMWR’s products are strictly meeting certain environmental and toxicological criteria when it comes to the chemical inputs such as dyestuffs and auxiliaries used.

During the procedure of making SOMWR’s garments GOTS also ensures there is mandatory waste water processing. The review and revision process of GOTS allows us to develop our procedures whilst meeting the strict requirements.

Restricted Substances List

Throughout the whole of SOMWR’s production chain we work by completely avoiding hazardous chemicals on the black list. Annually our factories are tested upon their raw wastewater and results are disclosed on the PRTR platform. With this transparent testing, targets and milestones can be set and reached, learning from others in the industry and pushing forwards to detox the textile industry.